About the Project
Ümlaut worked with Central Urban Living and sister company, HMO Invest on their new brand identity alongside signage and print work for their rental properties. The brief was to give the two brands a fresh look without changing too much about the icon itself. The brands were to have the same icon as each other with bright new colours and branding to separate the two businesses.
We worked on a number of design concepts to link the two brands together. The final design focuses on each business being represented by a house icon, one is renovating the houses and the other letting them out so they both fit together and complement the other. The new colours are bright and eye-catching for their modern audience and give the brand a new lease of life.
For Central Urban Living we also designed paintwork such as flyers for new students as well as shop front signage, van wraps and the newly bright to let property signs that you can spot at their properties across Chester.