About the Project
Coffee Shop Takeovers is an innovative new community interest company coming to Chester. The concept behind Coffee Shop Takeovers is aimed at helping people either gain work experience they need for a cv, create a pop-up for their small business or experiment with a brand new business idea. Each of these things is achieved by completely taking over a coffee shop for the day. People are free to poster up windows, work with a designer to design their own branding or print for the event, whatever they need to help them with their overall aim.
Holly, the director wanted the brand to be fun, colourful and friendly with various applications for social media styling and printwork. The idea behind the final logo design was that since anyone can come and takeover the coffee shop the character icon became just the eyes and arms with their identity open for anyone to step into. We designed the branding to have multiple elements such as, patterns, expansions on the character, type and social media designs. The aim was to really capture the personality and style of the business adding in little details such as the ‘world domination’ sign pictured above.
The idea behind the business is wonderfully unique and we can’t wait to support it as it begins!