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coffee shop takeovers primary logo design
coffee shop takeovers come and takeover message
takover text repeat pattern
world coffee shop domination icon design
coffee image with hand wave icon design
face icon for people power, pop-up and ideas
coffee shop takeovers secondary logo design

About the Project

Coffee Shop Takeovers is an innovative new community interest company coming to Chester. The concept behind Coffee Shop Takeovers is aimed at helping people either gain work experience they need for a cv, create a pop-up for their small business or experiment with a brand new business idea. Each of these things is achieved by completely taking over a coffee shop for the day. People are free to poster up windows, work with a designer to design their own branding or print for the event, whatever they need to help them with their overall aim.

Holly, the director wanted the brand to be fun, colourful and friendly with various applications for social media styling and printwork. The idea behind the final logo design was that since anyone can come and takeover the coffee shop the character icon became just the eyes and arms with their identity open for anyone to step into. We designed the branding to have multiple elements such as, patterns, expansions on the character, type and social media designs. The aim was to really capture the personality and style of the business adding in little details such as the ‘world domination’ sign pictured above.

The idea behind the business is wonderfully unique and we can’t wait to support it as it begins!

“Zoë was so professional and understanding our needs as a new company. She asked lots of questions to get to the bottom of how we wanted our branding to look. We were overwhelmed with the final result. It’s perfect. Zoë has captured the essence of our brand really well.”

HOLLY – COFFEE SHOP TAKEOVERS

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