About the Project
Desi Daaru is a new Indian brewery who released a trio of beers packed with flavour. The brief was to create a brand along with can designs that reflected the colourful country in all senses. Inspiration sources were Indian typography, signage, festive patterns and traditional spices. The branding was colourful and quirky while each of the cans we designed were inspired by a different traditional Indian spice in a colourful way!
Cinnamomum Stout: The design was inspired by the spice Cinnamon, obtained from the inner bark of several tree species from the genus Cinnamomum.
Crimson Cost: The design was inspired by the spice Saffron. Obtained from the crimson stigma in the purple flower of Crocus sativus, it has long been the world’s most costly spice by weight.
Flowering Fruit IPA: The design was inspired by the spice Cumin. Obtained from the flowering fruit plant in the family Apiaceae. The seeds within the fruit are dried and used to create this delightful spice.