About the Project
Offland is a luxury pet accessory business based in Chester and London. Ümlaut worked on a new icon design that was to pair with the existing Offland text logo. Rather than creating a separate icon we designed a unique O-dog, using the letter O as the body so that it could seamlessly fall into the existing branding that now features on every accessory.
The branding needed to be pet oriented and quirky while still maintaining a high-end and luxury feel. The icon design using the letter O captured the business owners personality while still fitting in with high-end brands across the market.
The dog icon design was carried through the brand and has been engraved into the leather of each product. Rowan, the business owner, was so pleased with the icon design that she pushed it further out across the brand creating signage, illustrations, stickers and even poo bag holders!