About the Project
Optimum Surface Preparation are flooring socialists based over in Ellesmere Port. They have been providing high quality flooring to both the commercial and domestic flooring sectors for over 30 years. Optimum came to Ümlaut wanting to completely refresh their brand and give the business a completely new, modern look.
Ümlaut worked with Optimum to get a detailed brief of exactly what they wanted from the project. We provided the client with multiple design options based on this and refined the favoured design concept. The geometric shape we created is made up of the OSP initials of Optimum Surface Preparation joined together to form a flooring tile icon.
The icon was used to created a branded pattern design as well as business cards and high vis work uniforms for the business.