About the Project
Perfect Oranges is a new brand of Organic Orange Juice using the juice of fresh oranges grown in sunny Spain! Umlaut worked on the branding and logo design and carried this through to the orange juice bottle label designs.
The branding needed to be customer facing, inviting and full of sunshine. We reflected this in the choice of font and colour as well as the concept behind the icon design which was a combination of a beautiful, bright sunrise and a fresh slice of orange. The icon was translated into pattern designs which were applied across the branding and printed on the orange juice bottle label design.