About The Project
Rocker is an all new urban dog accessory brand started in 2020. Rocker came to Ümlaut with an existing black and white logo design but they had no brand guidelines to go with it and needed some help and guidance from us on where to take their logo and how to use it.
Ümlaut worked with Rocker to expand their logo into a fully functioning colourful brand which was applied to social media, packaging, product imagery and the products themselves. We created specific guidelines for the business to follow and transformed the logo image they started with into what is now a thriving and cohesive brand story.