About the Project
Umlaut has been loving working with Chester based running club, the Kilometre Club on various design work for their brand. From logo animation and social media designs to creating limited edition t-shirts for the runners to earn, we have fully enjoyed being part of The Kilometre Club team.
The limited edition t-shirt designs were all based around the local ‘Saw’ half marathon running route, earning it’s name from the saw shape it creates on tracking apps. We designed a bespoke map of the area, highlighting the Saw route, which would feature on the t-shirt backs. In order to gain their discounted t-shirt, club runners were to complete the tough run on a specific weekend in 2021. Lots of local runners got involved and you can now spot the ‘You know the Score Saw’ slogan and design on their t-shirt backs running around the area.
Alongside the t-shirt designs we have also created logo animations and various imagery for social media based on targeted events for the club. Runners, get involved and keep your eyes peeled for more exciting Kilometre Club designs!