About the Project

Perfect Oranges is a new brand of Organic Orange Juice made using the juice of fresh oranges grown in sunny Spain! Ümlaut worked on the branding and logo design and carried this through to the orange juice bottle label designs as well as a website design.

The branding needed to be customer facing, inviting and full of sunshine. We reflected this in the choice of font and colour as well as the concept behind the icon design which was a combination of a beautiful, bright sunrise and a fresh slice of orange. The icon was translated into pattern designs which were applied across the branding and printed on the orange juice bottle label design.

Take a look at what we created at www.perfectoranges.com

“We asked Ümlaut to help us design a product brand and a bottle label (fruit juice) and the result was great. Zoë was fantastic to work with – creative, responsive, professional. The entire experience was smooth and the designs were delivered according to edits agreed, and on time. I would recommend the agency to others, and will definitely use Zoë‘s services again.”

ALEC – PERFECT ORANGES